Mara Pagan joined the NTP Events Marketing Team in July 2019 and serves as the Marketing Director. In this role, Mara develops marketing strategies, negotiates media partnerships, and brainstorms with clients to make their events more dynamic and impactful. With a focus on value proposition, Mara produces marketing initiatives that strategically position clients as opinion leaders in their respective industries. Mara specializes in launching new marketing departments for private and non-profit enterprises with a focus on process optimization, educational programming, and increasing brand awareness.
Prior to joining NTP, Mara worked in large-scale event planning for the Society of Neuroscience (SfN) where she oversaw the registration process for an annual conference that averages over 28,000 attendees. While working for SfN, Mara restructured digital marketing campaigns to increase annual conference attendance by 10%, which resulted in a record 31,250 conference attendees at the 2014 SfN Annual Meeting. In addition, Mara has consulted with a variety of start-up ventures in the food, fashion, fitness, and tech industries and has advised clients on matters related to marketing strategy, business optimization, and product development.
Mara possesses a Master’s in Strategic Public Relations (MPS) from The George Washington University in Washington, DC, a post-graduate Education Specialist degree (EdS) from Northcentral University in Prescott City, AZ, and a Bachelor’s of Science in Merchandising (BS) from Meredith College in Raleigh, NC. In addition, Mara is a member of the International Association of Exhibits and Events (IAEE) and is a certified E-RYT 500 Yoga Instructor.
How many countries have you traveled to?
Fifteen, with my favorites being Portugal and Italy.
What cheers you up?
Diet coke and bad reality tv, preferably in conjunction.
What is your dream vacation?
Anywhere where my cell phone does not work – Bora Bora could be the play.
What was your very first car?
Mercury Cougar – Competition Red, with the spoiler; it was not awesome.